You've probably seen the above video already - it was made by Nike ahead of Saturday's win for Ireland over England in the Six Nations. Had the English won, then they would have clinched their first Grand Slam since 2003 and this ad, presumably, would have been all over our televisions like white on rice.
The ad popped up online yesterday, and since then has been tweeted about by about a bazillion people and news stories have been made about it, both in Ireland and the UK. A Google News Search for 'Nike Ad England' brings up over 2,300 results.
Naturally, Irish fans have rejoiced at this while according to The Guardian, the English have been left red-faced.
Somehow though, I don't think Nike will mind too much at all. There's no such thing as bad publicity, or so the saying goes, and nothing better than free publicity so though the Chariot may have been derailed at the Aviva Stadium on Saturday, I somehow think the Swoosh are still smiling.